Monday, March 29, 2010

Week 9 In The Food Industry

http://finance.yahoo.com/news/Dole-Celebrates-World-Water-bw-1771738022.html?x=0&.v=1

Dole Celebrates World Water Day by Introducing a Revolutionary Packing Process Which Reduces Water Use by Over 80%Press Release Source: Dole Food Company, Inc. On Monday March 22, 2010, 7:00 am EDT
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Dole Food Company, Inc. announced today that Dole’s division Standard Fruit de Costa Rica has introduced a new system that will dramatically reduce the environmental impact of its banana harvesting and packing operations. The innovative process, called the New Millennium Packing System, specifically targets reducing the use of water by a factor of 10 and energy use by 50%, compared to a traditional packing plant.
“This new achievement demonstrates Dole’s commitment to address water use, one of the most crucial agricultural issues for the years to come. The concept has recently been extended to a Dole operation in Honduras and an additional farm in Costa Rica will begin with the New Millennium system by the end of the year,” said Roberto Vega, Dole’s Corporate Social Responsibility Manager who represents Dole in the Water Footprint Network.
This new system is especially significant due to the fact that the banana packing process requires extensive water use, in particular for holding fruit prior to selection and providing a residence time for latex removal. In 2009, Standard Fruit de Costa Rica embarked on a complete redesign of its banana harvesting and packing process in order to substantially reduce water and energy use.
The renovation began with a holistic analysis of the flow of bananas from field to packing. The harvesting and product selection process were substantially revamped allowing many of the packing tasks to be done closer to the field. As a result, by the time the fruit reaches the packing location, approximately half the activities required to prepare the bananas for packing have already occurred. This dramatically reduces the need for water and energy.
“The total impact of this system, if implemented on a regional level, would allow the banana industry to save over sixty million cubic meters of water used in packing. As climate change affects water availability in the developing world, solutions such as our New Millennium Packing System have the potential to free enough water to provide for the needs of a population of over 30,000 people per year,” said Danilo Roman, General Manager, Standard Fruit de Costa Rica, and main sponsor of the program.
Hal Hamilton, Co-Director of the Sustainable Food Lab (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sustainablefoodlab.org&esheet=6222176&lan=en_US&anchor=www.sustainablefoodlab.org&index=1&md5=79c20e821a39b55fae0adf3bbee37795), recently visited Dole’s banana plantation in Costa Rica during his organization’s annual summit last week. “There are two things that make this project quite unique. First of all, the development team includes people from all backgrounds from field workers to supervisors. Secondly, most innovation projects focus just on productivity. In this case, the search for beneficial environmental impacts such as water and electricity use is driving the innovation.”
Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Monday, March 22, 2010

Week 8 In The Food Industry



http://finance.yahoo.com/news/The-New-TASSIMO-T20-by-Bosch-iw-155876929.html?x=0&.v=1

The New TASSIMO T20 by Bosch Brings the Coffeehouse to You
Single Serve Home Brewing System Features Maximum Variety With More Value per Cup












The new TASSIMO T20 by Bosch makes it even more convenient for people to enjoy their favorite barista-quality beverages without leaving the comfort of home.

CHICAGO, IL--(Marketwire - 03/15/10)
Whether it's a latte in the morning or an afternoon cup of tea, there may not always be time for a trip to the coffeehouse. The new TASSIMO T20 by Bosch makes it even more convenient for people to enjoy their favorite barista-quality beverages without leaving the comfort of home. With a slimmer design and price, the T20 expands the TASSIMO lineup to three brewer options, enabling individuals and families to enjoy the perfect cup of their favorite brewed beverage whenever and wherever they like.
"The T20 delivers coffee shop-quality beverages in about one minute per cup with virtually no heat-up time, so more people can enjoy their favorite flavors without having to brew an entire pot," said Michael Traub, president and CEO, Bosch home appliances. "The TASSIMO brewer's compact design is ideal for apartments, dorm rooms and countertops that have little space to spare."
The TASSIMO system utilizes patented T DISC technology to brew single cups of premium coffeehouse-quality beverages, including cappuccinos and lattes made with real milk creamer, espresso, crema, tea and hot chocolate -- with more flavors to come. To create an unprecedented level of variety and value, Bosch partnered with Kraft Foods to offer more than 40 hot beverage T DISC flavors from some of the industry's most popular brands.
The TASSIMO T20 by Bosch will be available March 30, 2010 at Target stores and Target.com for $129.99 with promotional pricing available.




http://finance.yahoo.com/news/Dole-Inaugurates-a-Mobile-bw-869267103.html?x=0&.v=1
Dole Inaugurates a Mobile Medical Unit to Attend Rural Communities in the Atlantic Zone of Costa Rica



Mobile medical unit donated by Dole and Spar to the Lions Club in Costa Rica. (Photo: Business Wire). View Multimedia Gallery
WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Dole Food Company, Inc. (NYSE:DOLE - News) announced today that it inaugurated this week a mobile medical unit, which now offers some rural communities of the Atlantic Coast of Costa Rica access to preventive medicine and specialized health attention.
This mobile medical unit consists of a container divided into 3 fully-equipped medical rooms, which provide patients with a wide range of medical services such as: general medicine, gastroscopy, ultrasound scan, ophthalmology, pediatrics, blood donation, osteoporosis analysis, vaccination campaigns and laboratory exams. The unit was donated to the Lions Club of Costa Rica, who is now responsible, with Dole’s support, for managing the unit, coordinating the medical staff’s planning and organizing health campaigns.
"Even though Costa Rica’s social security system is well developed and has local clinics in most of the communities of the Atlantic Zone, this mobile medical unit will be an additional tool to bring specialized medical services to remote areas, services that are mainly provided in urban areas. We expect this new unit to treat over 10,000 people per year," said Danilo Román, General Manager, Standard Fruit de Costa Rica.
This unit was co-funded by Dole and Spar, an Austrian supermarket chain, through an extra contribution made by consumers during a campaign run in Austria between February and May 2009.
"After the school was built in Ecuador in 2008 together with a Norwegian customer, this joint initiative with Spar further demonstrates the common interest of Dole and its customers in supporting the communities living in production areas. Dole will continue to develop similar partnerships whether in the social or environmental area," said Sylvain Cuperlier, Vice President, Director of Worldwide Corporate Social Responsibility for Dole.
Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.

Monday, March 15, 2010

Week 7 in the food industry

http://finance.yahoo.com/news/Triscuit-and-Urban-Farming-prnews-104231080.html?x=0&.v=1


Triscuit and Urban Farming Pledge to Build 50 Community-Based Home Farms in 2010
Triscuit 'Home Farming Movement' Aims to Help People Grow and Harvest Their Own Food at Home and in Their Communities

EAST HANOVER, N.J., March 10 /PRNewswire-FirstCall/ -- Triscuit wants Americans to discover the simple joy of growing and sharing their own herbs and vegetables. Today the brand announced the launch of the Triscuit "Home Farming" movement and its collaboration with Urban Farming, a non-profit organization, to create 50 community-based home farms across the country in 2010.
Home Farming is about growing your own herbs and vegetables, no matter where you live. To help people on their path to Home Farming, four million packages of Original and Reduced-Fat Triscuit crackers will include cards with basil or dill herb seeds that can be planted directly into the ground. An interactive Web-based community, www.triscuit.com/homefarming, helps to plant the seeds of success with tips from master gardener Paul James and information about how people can start their own home farm or volunteer at an Urban Farming location.
Americans Getting "Back to Simple"
A recent Triscuit survey found nearly two-thirds of Americans are interested in growing food in a backyard garden. And three out of four of those surveyed prefer to eat foods with a few, simple ingredients(1), reflecting a popular desire to get back to the simple joys in life.
"At Triscuit, simple authentic goodness is found on the farms, where the soft white wheat in Triscuit crackers is grown, and carried through to every cracker we make," said Jim Low, director of marketing for Triscuit at Kraft Foods. "That is why we're excited to invite Americans to join our 'Home Farming' movement, whether it's in a backyard, on a windowsill, or in a plot shared among neighbors. Everyone can get involved."
Triscuit Helping Home Farmers in the Community
Triscuit and Urban Farming will collaborate to create 50 community-based home farms across the U.S., launching with a groundbreaking ceremony in Los Angeles on March 11th at St. Stephen's and the Jubilee Consortium. Following the groundbreaking event, 49 additional farms will be planted from coast to coast in such cities as Dallas, Detroit, Philadelphia, Phoenix and Tampa, to name just a few. The farms will provide local residents and community groups with the opportunity to volunteer to maintain the farm and enjoy the local produce grown in their neighborhood. Led by Urban Farming Executive Director and Founder Taja Sevelle, these community-based home farms will bring much needed sustenance to deserving communities around the country.
"The mission of Urban Farming is to create an abundance of food on unused land and space and help uplift communities. Partnering with Triscuit to create the 'Home Farming' movement was a natural fit," said Ms. Sevelle. "By providing communities the opportunity to grow their own food, we're helping them get back to basics and enjoy something as simple as nurturing the vegetables and herbs they will eat from planting to harvest."
Triscuit Helping Home Farmers at Home
Two of the biggest obstacles people face in starting a home farm are time and space. In fact, over half of Americans (56%) who did not grow food last year said it was because of lack of time and/or space. "The Gardener Guy" Paul James has been enlisted to help people have a fun, easy and successful journey. James provides tips that appear on www.triscuit.com/homefarming and will be on-site at select groundbreaking events to help educate families and individuals about growing and planting in home farms and community-based home farms.
"A lot goes into growing your own food at home, but Triscuit has made it easy to have a green thumb," said Paul James, Master Gardener and host of the HGTV show Gardening by the Yard. "With seed cards and instructions on Triscuit packages, families can get a little head start on how to plant and enjoy foods right in their own backyard or windowsill."

Monday, March 8, 2010

Week 6 in the Food Industry

http://finance.yahoo.com/news/Starbucks-to-soon-begin-Via-rb-1684938654.html?x=0&.v=1


Starbucks to soon begin Via sales in Japan, UK


On Wednesday March 3, 2010, 7:04 pm EST
By Lisa Baertlein


LOS ANGELES (Reuters) - Starbucks Corp (NasdaqGS:SBUX - News) said on Wednesday that its cafes in the United Kingdom and Japan will soon sell its Via instant coffee, which helped boost same-store sales at U.S. outlets in the latest quarter.
Via, which takes aim at established brands such Nestle SA's (VTX:NESN.VX - News) Nescafe and Kraft Foods Inc's (NYSE:KFT - News) Sanka, will begin being offered in the United Kingdom on March 8 and in Japan on April 14.
The product, which debuted six months ago in the United States and Canada, helped fuel higher fiscal first-quarter sales at U.S. Starbucks restaurants open at least 13 months.
While Via did help the company post its first quarterly rise in U.S. same-store sales in two years, executives said it would be "profit neutral for fiscal 2010" due to aggressive marketing spending to support its global launch.
Instant coffee is far more popular in markets outside the United States and investors will be watching to see whether Via can steal market share from established products in the United Kingdom and Japan.





http://finance.yahoo.com/news/Artisanal-Premium-Cheese-bw-936104086.html?x=0&.v=1


Artisanal Premium Cheese Announces $2.5 Million Funding for Retail Store Roll-out
- Enhances Balance Sheet and Simplifies Capital Structure –

Press Release Source: Artisanal Premium Cheese On Thursday March 4, 2010, 9:33 am EST
NEW YORK--(BUSINESS WIRE)--American Home Food Products (OTCBB: AHFP - News), currently doing business as Artisanal Premium Cheese, today announced the closing of a $2.5 million financing. The terms of the financing include a three year senior loan with an interest rate of 8% to be paid quarterly, as well as 9.3 million shares of common stock.
As part of the conditions of the financing, the Company has agreed to the cessation of future preferred dividends with the goal of simplifying its capital structure and eliminating future dilution.
The company intends to use the financing to repay existing debt and obligations including the payoff of its $300,000 loan from Summit Financial. The balance of the capital will be used for working capital to execute the company’s retail roll-out.
Daniel W. Dowe, President and Chief Executive Officer of Artisanal commented, “Given the tight credit market, we are pleased to secure this capital at fair terms to shareholders. It will immediately impact our operating performance by lowering our inventory costs and increasing our overall inventory to best fulfill customer demand. We missed a lot of selling opportunities in our foodservice and online businesses in 2009 due to a shortage of inventory. This new funding will remedy this problem and help us execute on our retail store growth strategy with major retailers in the Northeast. Our expansion into the retail space is a natural extension of our presence in the highest segment of the restaurant and hotel industry, and provides our loyal customer base the opportunity to replicate fine dining experiences at home.”

Wednesday, March 3, 2010

Week 5 in the Food Industry

http://finance.yahoo.com/news/Kraft-to-invest-9-million-50-apf-2652039386.html?x=0&.v=2

Kraft to invest $9 million, 50 jobs in Mo. city
Kraft says it will invest $9 million in 2 new lines, hire 50 new people in Sprinfield, Mo.


On Tuesday February 23, 2010, 5:30 pm EST
SPRINGFIELD, Mo. (AP) -- The Springfield Area Chamber of Commerce says Kraft Foods Inc. plans to invest $9 million in two new manufacturing lines in the Springfield area.
The company says the investment will bring 50 jobs to the area within the next six to nine months. The jobs will include wages higher than the county average and benefits.
The state has given a Kraft $390,000 tax credit for the investment and new jobs. The credit is part of the Missouri Department of Economic Development's Enhanced Enterprise Zone program.



http://www.marketwatch.com/video/asset/yho/%7B9E3E668A-C94C-4C9B-9A68-0CDB520027B5%7D?siteid=yhoo

News Hub: Buffett Warns Kraft
Jan. 5, 2010
In an unusual move, Warren Buffett issues a public warning to Kraft, which is trying to take over Cadbury. The News Hub analyzes why Mr. Buffett acted.





http://finance.yahoo.com/news/Lancaster-Colony-Continues-prnews-4073803922.html?x=0&.v=1

Lancaster Colony Continues Higher Cash Dividend
Press Release Source: Lancaster Colony Corporation On Wednesday February 24, 2010, 12:51 pm EST
COLUMBUS, Ohio, Feb. 24 /PRNewswire-FirstCall/ -- Lancaster Colony Corporation (Nasdaq:LANC - News) announced today that its Board of Directors has declared a quarterly cash dividend of 30 cents per share on the company's common stock, payable March 31, 2010 to shareholders of record on March 10, 2010.
The board voted to continue the cash dividend at the higher level set three months ago. At that time, the company marked 47 consecutive years of increasing regular cash dividends each year. Lancaster Colony is one of only 17 U.S. companies to have increased regular cash dividends each year for 47 years.




http://finance.yahoo.com/news/Maxwell-House-and-Wheel-of-prnews-271674272.html?x=0&.v=1
Maxwell House and Wheel of Fortune Spell Out G-O-O-D
'Bonus Round' Sponsorship Will Benefit Feeding America

Press Release Source: Kraft Foods On Thursday February 25, 2010, 8:00 am EST
TARRYTOWN, N.Y., Feb. 25 /PRNewswire-FirstCall/ -- While Maxwell House coffee reminds folks that a good day starts with a great cup of coffee, Pat Sajak and Vanna White end it with great television. Â Beginning Monday, February 22, Maxwell House coffee is beginning a partnership with America's favorite game show Wheel of Fortune, to join in the fight against domestic hunger with Feeding America.
(Logo: Â http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO)
Through the rest of the year, each time a contestant wins the Maxwell House-branded Bonus Round on Wheel of Fortune, Maxwell House will donate $2,500, up to $200,000, to Feeding America, the nation's leading hunger-relief organization. Â The organization provides food to 37 million people through its network of more than 200 food banks across the nation every year.

"Maxwell House and Kraft Foods have been involved in hunger causes for many, many years," says Robert Mortati, Senior Director of Marketing, for the Maxwell House business. "And, since the economic downturn, it's become an even more pressing issue. Â This is a great opportunity for us to do some good, while bringing this important initiative to the attention of Wheel of Fortune's millions of viewers."
"We're thrilled that Maxwell House has chosen America's number-one game, not only as a platform for their product, but also as a partner in benefiting Feeding America," said Harry Friedman, Executive Producer, Wheel of Fortune. Â "Additionally, our Wheel of Fortune staff intends to supplement Maxwell House and Kraft Foods' generous financial support by volunteering their time. Â We hope that our viewers will be inspired to do the same."
"We are so grateful to Maxwell House and Wheel of Fortune for this exciting, generous opportunity," said Vicki Escarra, President & CEO of Feeding America. Â "The Maxwell House parent company, Kraft Foods, is a longtime partner of Feeding America, and we are thankful for this continued support. Â Our country is in crisis right now, with 49 million Americans currently struggling with hunger. Â No American should go hungry. Â Many thanks to Wheel of Fortune, Maxwell House and Kraft Foods for supporting us in the fight against hunger."
Additionally, as part of the partnership, Maxwell House will be sponsoring a series of segments on Wheel of Fortune, "Changing Lives One Spin at a Time." Â The series profiles past winners and demonstrates how they used their winnings to impact other people's lives, as well as their own.
To learn more about how you can help in the fight against hunger, go to http://www.feedingamerica.org/.

Week 4 in the Food Industry

• FEBRUARY 17, 2010, 7:17 P.M. ET
Heinz Sees More Coupon Clipping
BY ILAN BRAT
H.J. Heinz Co. Chief Executive William Johnson said Wednesday that consumers have settled into a money-saving mind-set, including using coupons substantially more than in the past and preparing more meals at home.
He said the behavioral changes, particularly prominent among families with children, would benefit Heinz and other packaged-food makers.

I think they are right. I know I have been making more meals at home.


http://www.marketwatch.com/story/heinz-raises-outlook-for-2010-2010-02-17?siteid=yhoof2
Feb. 17, 2010, 5:37 p.m. EST •
Heinz raises outlook for 2010
on Wednesday raised its earnings outlook for 2010 to a range of $2.82 to $2.85 a share, thanks to "dynamic growth in emerging markets." For the third quarter, the ketchup giant said it expects to report a profit of 82 cents a share. Analysts polled by FactSet Research previously forecast a profit, on average, of 72 cents a share for the quarter and $2.82 for the year

Week 3 in the Food Industry

Ohttp://www.businessweek.com/managing/content/feb2010/ca2010028_928488_page_2.htm
Tuesday February 9, 2010, 2:58 pm EST
LONDON (AP) -- Kraft Foods Inc. said Tuesday that it will close Cadbury's Somerdale plant in the United Kingdom as the British candy company originally planned, saying the plans were too far advanced to reverse.
Kraft, which got final approval this month to acquire Cadbury, previously said it hoped to keep the facility open.


http://finance.yahoo.com/news/Kraft-to-close-1-Cadbury-apf-2338914089.html?x=0&.v=6
Kraft-Cadbury: Making Acquisitions Work
Most acquisitions don't deliver the expected results, according to RHR Intl's research. Here's how both companies' leadership can boost the chances for success
By Guy Beaudin

After months of negotiations, Kraft (KFT) announced last month that it would acquire U.K. confection giant Cadbury (CBY) with a revised bid of $19.5 billion. The acquisition of Cadbury by Kraft will generate a joint portfolio of more than 40 confectionary brands, each with annual sales in excess of $100 million, essentially creating the world's biggest confectionary company.
Both Kraft and Cadbury have a lot at stake to make this deal work. Statistically, deals this complex have a high rate of failure. In fact, research conducted by RHR International found that 70% of acquisitions fail to deliver the expected results. Despite the discouraging data, there is much the leadership teams at both Kraft and Cadbury can do to put the odds in their favor.
Here is a look at the immediate challenges and what leadership at each company can do to mitigate them.
• The negotiation process was hostile.
Cadbury declined Kraft's initial offer. Compounding the issue was that the dialogue (which was hostile at times) between the two companies played out in the news for months prior to inking the final deal. Fence-mending will need to take place before any real integration can begin.
• They are iconic brands that have long pursued different positioning.
Corporate and national pride behind both companies is strong. For Cadbury, coming to terms with the fact that it may have to merge some of its identity with Kraft could be especially difficult. (Let's face it—Cadbury is nearly as important to British culture as the Beatles.) Although this issue is largely a marketing/positioning question, it will have impact on the reaction of both organizations to the acquisition.
• Perceived dominance.
Cadbury executives might assume that Kraft will adopt a dominant approach. Kraft will have to make their intentions with Cadbury clear as soon as possible to avoid unnecessary speculation.
• There is a learning curve.
Kraft purchased Cadbury to break into emerging markets, and it will take Kraft some time to learn the nuances of working in those markets.
• Tough decisions are inevitable.
Because Kraft borrowed heavily to buy Cadbury, it may be focused on revenue in the short term. Some difficult decisions could be on the horizon.
Making the Deal Work
Putting the challenges aside, the first 100 days after a deal is announced can determine the success or failure of the acquisition. In this situation, one of the best strategies to bring the two teams together is to identify common goals. Experience shows that the more quickly individuals from both companies get to work together on common projects with common goals, the better the integration will work.
At the same time, management must make quick, yet considerate, decisions on divisive issues. There has already been speculation around pending layoffs at both Kraft and Cadbury, which diminishes productivity at all levels. Management will need time to determine the best blend of talent, but it is a top priority and must be executed swiftly so that people can move on as soon as possible.
At first glance, Kraft and Cadbury appear to be very different companies. But the reality is that they have much in common; after all, they are both consumer-product companies that specialize in confection and packaged foods. The leadership team can capitalize on this by having talent from both organizations work jointly on projects. This will encourage employees to focus on their similarities, rather than their differences. Finally, employees at Kraft and Cadbury most likely have preconceived notions about the other based on what they have read in the news or heard through industry chatter. It is essential that the leadership team takes the time to discuss the differences in culture sooner rather than later, so that they can focus on similarities. Our experience shows that these differences begin to pale very quickly if they can be addressed early on.
Challenge to Kraft's Leadership
To be successful, Kraft needs to have an open and honest dialogue with Cadbury. This will give people a realistic understanding of what is going to happen, allowing them to make informed decisions about future prospects. Building trust is the only way to prevent the defection of talented people. Kraft will face an immediate disadvantage if Cadbury's top talent leaves because no one knows the details of making a company successful better than those who had a role in its success.
As the acquirer, Kraft also has the responsibility to provide a detailed road map for integration. This will ensure that everyone understands the process for joining the companies, which will free up the leadership team to address hidden issues. The plan should provide guidance on the effectiveness of executives and managers, the performance of work units and processes, and the management of organizational change.
Finally, Kraft will have to unite the two companies under one vision. Communications programs that support the new vision must be planned, initiated, and sustained, and employees that support the vision should be rewarded. Executives and work units must be redeployed where they will be the most efficient. Departments will have to be restructured and processes redesigned in order to align with the new company. A system should be put in place for development of team effectiveness, so that teams are cohesive. Conflict-resolution methods must be developed to ensure quick and effective solutions, while workforce standards are sharpened and common business practices established. Adjustments to the culture should be made when necessary.
Challenge to Cadbury's Leadership
Integrating after a merger or acquisition is challenging for any organization, even under the best of circumstances. But after the deal is done, it's critical for leadership of the acquired company to publicly embrace the acquisition and show enthusiasm about the future. By focusing on the benefits of the acquisition, Cadbury executives will be better equipped to communicate the value that Kraft brings to the brand.
Senior executives at Cadbury will need to take symbolic steps to demonstrate their openness to the merger. This might be in the form of meetings, handshakes, companywide memos, public speeches, and even positive quotes about the acquisition in the media.
Ultimately, Cadbury should be proud of its accomplishments over the years. Companies become acquisition targets because they have a reached a high level of success. Executives can retain that pride while still keeping other emotions in check. One thing is for certain: There is no room for egos during the integration process.
While there are many challenges to overcome on both sides of the Kraft-Cadbury deal, strong leadership can help to smooth the process. Executives from both Kraft and Cadbury must remember that if the integration is successful, it will be a boon to both the companies, and to consumers.
Guy Beaudin is a senior partner with RHR International, an organization of management psychologists and consultants who work closely with senior executives to accelerate individual, team, and business performance.

I found this article interesting. I have read quite a few articles about this, but this one really puts it in a business perspective that I can understand.